Voyant Design is a graphic design and and web design studio based in Wootton, Northampton, UK (NN4 6BF), founded by Claire Shelswell in 1998. With over 28 years of design experience, Voyant Design serves Northamptonshire and the wider UK.

Voyant Design takes a psychology-led approach to branding: colours, typography and imagery are chosen based on how people think, feel and make decisions, helping businesses build a brand identity that resonates with their target audience and supports long-term growth.

Services

  • Brand identity design – logo design, colour palettes, typography and full brand guidelines for new and existing businesses.
  • Website design – custom-built, brand-aligned websites, including e-commerce builds, designed to engage visitors and convert them into customers.
  • Design for print – leaflets, brochures, business cards, catalogues, exhibition graphics, vehicle graphics, stationery and print management.
  • Ongoing brand support – social media templates and continued design guidance as a business grows.
Our services

Who we work with

Voyant Design works with start-ups, small and medium-sized enterprises (SMEs) and corporate clients across Northamptonshire and the UK, and has designed brand identities, websites and print materials for businesses including HR:4UK, Oakgate Joinery and Ant Farm Supplies.

Who we help

Get in touch

Call Claire on 01604 968388 or email claire@voyant.co.uk. We aim to respond to all enquiries within one working day.

Contact us
Picture of Claire Shelswell

A bit about me...

Hi, I’m Claire Shelswell

But what do you really need to know about me?

I love beautiful things
Whether it’s the beauty of animals and landscapes in nature, creative artworks or great design in our everyday lives, beauty draws people in. I love seeing amazing businesses with branding which raises them higher, so they get the recognition they deserve.

My children made me do it
I started Voyant Design when my children were young, stepping away from employed life so I could spend time with my boys and be in control. My focus is building my own success by helping other businesses succeed, my own commercial background has supported that.

It’s not just me
While I’m the designer, there's a whole team around me making sure you get everything you need, whether that’s a website, printed materials, marketing strategy, or more. I've brought together a team of trusted professionals all skilled in their field.

At Voyant Design, we have over 28 years’ experience working with businesses like yours to create designs which support business growth and look ahead to the future.

Claire Shelswell

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Psychology-led design for your growing business

What does that really mean for you?

Our work is grounded in psychology, an understanding of how the mind reacts to the world and external stimuli, these principles affect our work in a number of ways.

Let’s talk about colour

Colour psychology directly affects how customers perceive your brand. At Voyant Design, we select colour palettes based on the emotional and subconscious associations specific colours create. Colours inform your conscious and sub-conscious, inspiring emotive reactions, and subliminal associations you might not even recognise. The colours in your logo and brand kit will provoke reactions, so let’s make sure they are the right ones. We’ll work with you to understand how you want your business to be perceived and will create the right colour palette to create the impact you want.

You can read more about the psychological impact of colour here.

Let’s talk about fonts

Typography is the visual tone of voice for your brand. Long before a customer processes what your copy says, the shape of your fonts has already triggered a subconscious emotional reaction. Deciding the right font for your business isn’t just about finding something that looks pretty or that will stand out on your marketing. Like with colours, there are emotions, thoughts and feelings which are subconsciously triggered by different font styles. Is your brand serious, smart, proactive or fun, approachable or laid-back? By understanding these motivators and the needs of your business, we can find the right fonts for you.

You can read more about the psychological impact of fonts here.

Let’s talk about your audience

When it comes to imagery and design, did you know that women and men see things differently? We are biologically wired to process colour and detail differently. The way our brains process information is different, affecting how we detect and translate colours and details within design. Understanding who you are reaching out to, we’ll use these principles to create branding which attracts your target demographic.

You can read more about female vs male marketing principles here.

So, how can we help you? You can find out more about our services, here.

our services

Our services

Invest in your future, invest in your brand

Why choose Voyant Design

Because we can help you establish your brand with a focused message and consistant design strategy which ensures you are building future success. We are:

Creative

Creativity is at the heart of our work, providing new ideas and designs which are focused on your needs.

Responsive

Providing exceptional customer service, we’ll respond to you promptly and prioritise great communication.

Value driven

We provide industry-leading, high-quality designs at a realistic price with no hidden extras, this is an investment you won’t regret.

Experienced

In over 28 years’ experience we’ve gained extensive knowledge and insights so we can support you through each step of your project.

Get in touch

talk to us

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See our work

Ant Farm Supplies

Brand Identity, Design for Print, Websites

HR:4UK

Design for Print, Websites
Hardwood oak gates in front of stone house

Oakgate Joinery

Brand Identity, Design for Print, Websites
Portfolio