Posts

Contrast ratio checker for brand colours

Ensuring inclusivity: the importance of website accessibility

By Claire Hersant / May 1, 2024 /

Accessibility in design terms refers to the practice of creating products, services, environments, and digital content in a way that ensures people with disabilities can perceive, understand, navigate, and interact with the content effectively. This includes visual, auditory, physical, speech, cognitive, neurological disabilities and temporary disabilities. These temporary impairments might include short term illnesses, or…

Read More

What Font are you Dressed in Today?

By Claire Hersant / August 2, 2023 / Comments Off on What Font are you Dressed in Today?

Fonts are like clothes. The clothes that people wear tell us who they are and what they want to be that day. So what font should we wear? The words at the top of this image are dressed in Didot – a typeface developed at the turn of the 19th century and used in fashion magazines such as…

Read More

The Impact of Colour

By Claire Hersant / August 2, 2023 / Comments Off on The Impact of Colour

In a study called Impact of Colour in Marketing, researchers found that up to 90% of snap judgements made about products can be based on colour alone. Feelings, emotions and associations are made with colours and influence us on a conscious and sub-conscious level. The colour you choose for your logo says something about you and your business,…

Read More

Brand Guidelines – A Digital Asset

By Claire Hersant / June 5, 2023 / Comments Off on Brand Guidelines – A Digital Asset

Brand Guidelines are often misconstrued as that PDF document saved on the marketing manager’s drive somewhere that no-one looks at after a logo has been designed. What many business owners are realising is that Brand Guidelines are a very necessary and valuable asset and should be treated as such. The fun, creative part to a…

Read More

Designing for Male vs Female Target Customers

By Claire Hersant / June 5, 2023 / Comments Off on Designing for Male vs Female Target Customers

Often one of the most obvious elements in planning the design of your brand can be missed or forgotten about. When planning the construct of your logo or brand identity, your target customer must be taken into account. If you have a pre-dominance of male or female customers – here are some things for you…

Read More