Branding and websites
designed for how people
think, feel and choose


Voyant Design is a psychology-led graphic design and branding studio based in Wootton, Northampton, founded in 1998 by Claire Shelswell. With over 28 years of experience, we specialise in brand identity design, web design, and design for print for businesses across Northamptonshire and the UK.
Call us on 01604 968388.

Your business is successful, so let’s make sure your branding, website and printed materials are too.
Great branding supports your business message by creating a visual identity that engages your ideal customer. We can help you stand out with powerful branding which will grow with your business and bring the customers you want along with you. Consistency is key so once your branding is working for you we can roll it out across all your platforms and build a website that really packs a punch and delivers at a level that communicates with your audience.
My background in psychology helps me create designs which speak to your people and get the right response.
Scroll down
Stand out
from the crowd
Be seen, be noticed and be remembered
Yes, it’s important to get your company seen, but more than that you need to stand out. We encounter so much visual content every day that much of it passes us by unnoticed – don’t let that be you. Be the peacock in a flock of hens, or the chess piece that makes the first move.
But standing out isn’t enough either. To build a relationship with your customers you’ll need to be consistent, to present your brand in a way you’ll be recognised and that will establish your expertise. Did you know, according to research, maintaining consistency in your design and branding can increase revenue by an average of 23%. (Source: Marq/Demand Metric)
With over 28 years of design work, a background in psychology and the solid commercial experience to support that, we create effective, inspirational, and strategic brand identities that deliver now and for your future.

Effective, Strategic, Consistent



What our customers say about us
Who we help



Who we help
We work with start-up businesses, SMEs, and corporate clients, providing the services you need to grow your business. Whether you’re looking for your first logo, website and personal branding, a refresh to boost your reputation, or to focus on strengthening the message of your large organisation – we’ll work with you to create a strong brand identity and give you the vision you need.
Who we help
How we can help you
Bringing Clarity, Focus and Vision - For Your Future



