Beauty Defined



Design for Print



Brand Identity • Design for Print

About this project

We’ve worked with Beauty Defined for over 7 years and have been on a brand development journey with them over the years!



Beauty Defined is a high end beauty salon in Market Harborough and their branding needs to reflect this and appeal to their target market. Style, flair, professionalism and exclusivity are essential values to convey in the brand. The silver creates a feeling of luxury and femininity and conveys the level of expertise within the business. The blues instilling a feeling of trust and professionalism. A hand crafted signature was created for Natalie, bringing a personal and approachable touch to the brand and associated materials. This is used on social media and email signatures.


Brand guidelines

A simple set of brand guidelines have been created detailing colour breakdowns and recommended fonts. This ensures consistency across all platforms which creates trust, loyalty and increased brand awareness.


Printed materials

Various printed materials have been designed and printed – price lists, appointment cards and gift vouchers. The gift vouchers have been printed using silver foiling which adds a level of luxury and exclusivity to them.



Social media templates, email templates and designs for the website have been created to create consistency. The templates are used in house or by external supplier to create posts and email newsletters without the need to come back to a graphic designer each time. The price list is also produced in a digital version for use on the website.