Trendsignal

V-website

Branding

Web Design

Design for Print

Collateral

Categories

Brand Identity • Websites

About this project

The Company

Trendsignal empowers individuals with the skills, knowledge and techniques to profit from the financial markets, which in layman’s terms means they teach people how to trade on the stock market.

They were experiencing a decline in their key performance metrics and after a complete audit of their marketing strategy Voyant Design was approached to overhaul their branding and website design.

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Branding

We looked at how their existing brand was performing and carried out a deep analysis of the messages it was sending out to their existing and potential customers. We looked at what was working for them and what was not and it was decided that a refresh and update of the brand was needed rather than a complete overhaul. The colours were tweaked slightly and combined with modern fonts and a shorter, snappier strap line.

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Brand guidelines

A complete set of brand guidelines were created to ensure consistency across all platforms including print, digital, web and social media. The guidelines include full colour breakdowns, colour palettes, font styles and logo usage.

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Website

The website was completely re-designed and re-structured. A photoshoot was commissioned and directed, ensuring a focus on brand colours with clothing and appropriate props. We worked closely with their in-house team of developers to produce a stunning and effective website that truly matched the ethos, professionalism and dynamism of the company. Click here to view the site: www.trend-signal.com

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Other collateral

To ensure consistency of the new branding and website a bank of templates were created for social media, email newsletters, landing pages and digital adverts. Social media headers, cover images and profile images were designed to create absolute consistency across all platforms.