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Short answer: yes. Absolutely, yes. The longer answer is more interesting, and it’s the reason I’ve built my whole business around it. Before I ever designed a website, I studied psychology at university. People make snap judgements based on things they barely notice, and that fascination never left me. Now I see it play out…
Fonts are like clothes. The clothes that people wear tell us who they are and what they want to be that day. So what font should we wear? The words at the top of this image are dressed in Didot – a typeface developed at the turn of the 19th century and used in fashion magazines such as…
In a study called Impact of Colour in Marketing, researchers found that up to 90% of snap judgements made about products can be based on colour alone. Feelings, emotions and associations are made with colours and influence us on a conscious and sub-conscious level. The colour you choose for your logo says something about you and your business,…