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What Font are you Dressed in Today?

By Claire Hersant / August 2, 2023 / Comments Off on What Font are you Dressed in Today?

Fonts are like clothes. The clothes that people wear tell us who they are and what they want to be that day. So what font should we wear? The words at the top of this image are dressed in Didot – a typeface developed at the turn of the 19th century and used in fashion magazines such as…

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The Impact of Colour

By Claire Hersant / August 2, 2023 / Comments Off on The Impact of Colour

In a study called Impact of Colour in Marketing, researchers found that up to 90% of snap judgements made about products can be based on colour alone. Feelings, emotions and associations are made with colours and influence us on a conscious and sub-conscious level. The colour you choose for your logo says something about you and your business,…

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